Demo Day is an event that usually occurs at the end of a business accelerator course. During Demo Day, founders present their business ideas to an intimate audience of investors, startup community members, and advocates. It is an important and exciting part of a founder’s journey, as it often marks their very first time presenting their business pitch to a live audience. It is also a special time for the founder to be recognized and celebrated. Demo Day is a win-win for all, as it allows the founders to showcase their hard work, talents, and business, and provides early-stage investors with a source of dealflow.
What do founders gain?
Demo Day is a premier opportunity for founders, especially first-time founders, to announce, present, and/or–in some cases–“demo” their product or service. It creates an immense amount of visibility for founders, which can accelerate their path to new connections, warm introductions, PR, investment, and more.
Usually attending investors and community builders have volunteered their time, and hope to see the graduating founders present their traction and plans during the event.
Why would an investor attend?
Dealflow. Dealflow. Dealflow. For investors who enjoy early-stage investing, Demo Day is the time to see, meet, and network with up-and-coming innovators who are or will be seeking capital. Since most Demo Day founders are in the very early stages, this is an exceptional opportunity for angel investors who are looking to write smaller checks.
Demo Day is also a wonderful occasion for investors to give back to the community. Showing up to judge, ask questions, mentor, make connections, and network are great ways to support founders and the business community overall.
There are a lot of people in the startup orbit that love a good Demo Day because they can see what innovation is taking place in their community, but also be inspired to set out and increase their support or even launch their own endeavor.